Select Work
Consulting on AI enablement and UX engineering for startups and enterprises.
Clients include Sun Life International, Switch Health, Matchday Health, Agentiiv, OpenGravity, IBM, Co-operators Insurance and more.
AI Enablement & Education
Implementing practical AI workflows and automations across product, marketing, and sales teams.
UX Engineering
Product strategy, user research, experimentation, and front-end engineering to drive impact and growth.
Interested in learning more? [email protected]

Vetster
Product + Design
Improved booking rates, increased MRR, and expanded digital services.

Humblytics
Product + Design + Engineering
Intuitive website analytics & AB split testing.

imaware Health
Product + Design
Led inception of digital-first at-home diagnostic testing. Launched one of the first private COVID-19 home tests.

Matchday Health
Webflow Development
Webflow development and set up no-code automations with Klaviyo, Circle, Zapier, and Make.

Prospr by Sun Life
Product + Design
Internal startup within Sun Life Financial. Led UX design and product for creating financial planning tools targeted towards millennials.

Switch Health
Product + Design
In collaboration with agency Dim Sum Club - led the redesign of the marketing site, eCommerce store, and booking experience. Rolled out nationally across Canada and used by millions.

Phylax Systems
Webflow Development
Rapid webflow development for Phylax Systems.