While studying immunology at university, I discovered my passion for building software businesses.

My entrepreneurial journey began with developing ePrescribing software that was later acquired by a major pharmacy brand. I then co-founded a product agency specializing in healthcare solutions for pharmacy and diagnostic services.

After two successful exits, I joined IBM's innovation team, building AI products for insurance and fintech companies. Later, I became Director of Strategy & UX at a major insurance company, where I launched a startup focused on millennial financial planning tools.

In 2023, I decided to reset completely. I sold everything I owned, packed my life into one bag, and embraced a nomadic lifestyle.

Having explored over 26 countries, I now split my time between Bangkok and Toronto, building businesses at the intersection of data, finance, and the creator economy.

Current Work

  • Co-Founder Humblytics (2023 - Present)

    Building intuitive website analytics and A/B testing tools that help businesses make data-driven decisions without complexity.

  • Fractional UX Engineer (Aug 2020 - Present)

    Product strategy, UX design, and UX Engineering for companies.

    Clients: Switch Health, Vetster, Co-operators, Sun Life, CMA, Matchday and others.

Notable Projects

  • COVID-19 Testing & Border Program

    Led UX and product strategy for one of Canada's first privatized COVID-19 testing solutions and helped redesign the national border testing program.

  • Enterprise Innovation

    Advised multiple Fortune 500 companies on rapid prototyping, UX design, and product strategy, helping them modernize their digital offerings.

  • ePrescribing Network

    Pioneered one of Canada's first ePrescribing networks, revolutionizing how prescriptions are managed and delivered in the healthcare system.

Past Work

  • Director of UX at Prospr by Sun Life (2022-2023)
  • Engagement Lead at IBM Garage (2021-2022)
  • Co-Founder of Blackcreek, Design Agency (2018 - 2020, Exited)
  • Co-Founder of SwiftPad, ePrescribing + Pharmacy OS (2016-2017, IP Acquired by MedAvail)

On the Internet