While studying immunology at university, I discovered my passion for building software businesses.
My entrepreneurial journey began with developing ePrescribing software that was later acquired by a major pharmacy brand. I then co-founded a product agency specializing in healthcare solutions for pharmacy and diagnostic services.
After two successful exits, I joined IBM's innovation team, building AI products for insurance and fintech companies. Later, I became Director of Strategy & UX at a major insurance company, where I launched a startup focused on millennial financial planning tools.
In 2023, I decided to reset completely. I sold everything I owned, packed my life into one bag, and embraced a nomadic lifestyle.
Having explored over 26 countries, I now split my time between Bangkok and Toronto, building businesses at the intersection of data, finance, and the creator economy.
Need to get in touch? You can email me or reach out via X or LinkedIn.
Current Work
- Co-Founder Humblytics (2023 - Present)
Building intuitive website analytics and A/B testing tools that help businesses make data-driven decisions without complexity.
- Build Ship Market (2024 - Present)
Teaching AI workflows and sharing resources to help entrepreneurs build, ship, and market their ideas with AI.
- Fractional Consultant (Aug 2020 - Present)
AI enablement and UX engineering for startups and enterprises.
Clients: Sun Life International, Switch Health, Matchday Health, Agentiiv, OpenGravity, IBM, Co-operators Insurance and more.
Notable Projects
- COVID-19 Testing & Border Program
Led UX and product strategy for one of Canada's first privatized COVID-19 testing solutions and helped redesign the national border testing program.
- Enterprise Innovation
Advised multiple Fortune 500 companies on rapid prototyping, UX design, and product strategy, helping them modernize their digital offerings.
- ePrescribing Network
Built one of Canada's first ePrescribing networks, revolutionizing how prescriptions are managed and delivered in the healthcare system.
Past Work
- Director of UX at Prospr by Sun Life (2022-2023)
- Engagement Lead at IBM Garage (2021-2022)
- Co-Founder of Blackcreek, Design Agency (2018 - 2020, Exited)
- Co-Founder of SwiftPad, ePrescribing + Pharmacy OS (2016-2017, IP Acquired by MedAvail)